NUTELLA
About Nutella
Nutella is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963.​
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Main Goal
Goal was to make Nutella the fun and nutritious breakfast​ companion by targeting to young mom's/parents.
Main Problem
Entering into pop-culture as the Food to eat via marketing itself as a family-friendly product
SOCIAL MEDIA CREATIVES
Focused Marketing Strategy
Nutella aims to strengthen its bonds with its customers with this month-long initiative. It gave an opportunity to its loyal fans to personalize their jar of the hazelnut spread. Through this personalized branding initiative, the aim was to convert our current fans into brand ambassadors and also create excitement among new consumers to experience the brand.
More about the Campaign
Nutella wanted to personally thank its fans for their continuous love towards the brand and what better way to do so than with a jar specifically for them. Throughout this activity, the consumers can share some enjoyable moments with Nutella – by purchasing a Nutella jar and availing their personalized labels.
My Nutella Jar Campign
The social media creatives focused mainly on breakfast elements. This move helped consumers understand the product’s best use, and help build a bridge between them.
