PROJECTS
LAKME
MAKEUP PRO
UI | UXD
It is a virtual makeup app, that aims to sell Lakme products by allowing Target Audience to apply the products virtually and make a wise decision in choosing the shade of the products.
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YONO SBI
UI | UX
SBI YONO is one of the largest PSU banking platforms in the nation, serving a vast user base across both rural and urban areas. Since its inception and digital transformation, YONO has successfully captured the interest of its users as a leading financial product.
NUTELLA
Social Media Design
Nutella has been a family favorite breakfast/dessert choice. Through our social media campaigns, we tried to associate with the audience via interactive microsites, posts, and Instagram stories.
MASTERCARD
Design and Layout
Mastercard has been an elite debit/credit card service to make purchases. The app focussed on reaching newer markets by organizing the online contest and luring them by exclusive winnings
INFO-GRAPHIC
Design | Illustrations
This was an attempt to explain through a detailed infographic, a procedure to go online. This experiment was conducted for the rural audience in the Indian sub-states.
EDITAGE INSIGTHS
Design | Concept
Editage Insights is a learning and knowledge-sharing portal for academics, researchers, journals, and research publication professionals.
BACARDI BREEEZER
Art Direction & Design
Bacardi Breezer is a fruit-based alcoholic drink, mainly catering to young adults. The drink is particularly popular in various countries in the world. In India, Bacardi Breezer was the first entrant in the ready to drink category and is currently the market leader
ABOUT ME
Born and raised in Mumbai, I am a Graphic Designer by education, specializing in UI/UX with over 13+ years of experience. My expertise lies in creating engaging, end-to-end designs that align with business goals while ensuring user satisfaction. I have successfully worked across finance, fashion, and marketing industries, delivering intuitive and visually compelling designs.
Having worked closely with cross-functional teams, ensuring seamless communication and efficient project execution. My strong interpersonal and communication skills allow me to navigate team dynamics effectively while fostering innovation. Additionally, I have extensive experience managing client relations and negotiations, ensuring smooth interactions and successful partnerships.
Throughout my career, I have led design initiatives, directed teams of graphic artists, and collaborated with copywriters to develop impactful visual content. From branding and marketing collaterals to digital and promotional materials, my designs are crafted to engage audiences and drive business growth.
My goal is to develop designs that captivate, inspire, and leave a lasting impact while delivering measurable results.
Get In Touch
Email: ganu.a.shruti@gmail.com
Tel: +91 9833 19 3977