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MASTERCARD

About MasterCard

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions making digital transaction easier, faster and safer. Mastercard contributes to a sustainable future in everything they do, every day.  

Goal

Create an application which would help the newer generation to connect and make them a part of the Mastercard family.  The financial services industry had been undergoing a change at an accelerated rate. It was important to approach them in environment, comfortable to them.

Solution

we created an application for Facebook, which back in the year 2012 was an intelligent and innovative medium to create engagements within young adults. The vision was to create a campaign around MasterCard motto, "The World Beyond Cash"

MY ROLE
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Research

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User Interface Design

Designing the application from scratch to end. The aim was to create a user-friendly interface which would not just be pleasing to the eyesight but also functional 

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FONTS
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COLORS
ONBOARDING

What's Inside

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Via Facebook, the customers were directed to the home screen of the application. There, they were presented with the competition details, its timeline and rewards.

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This competition not only aimed at creating a buzz but also tries to understand the brand's image in the minds of the possible target audience.

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MasterCard asks to participate via a script, photo or a video entry to express what they perceive a

'World beyond cash'

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Once the entry has been submitted, it guides you to a thank you page, wherein the experience can be shared on Facebook and also more friends can be invited to participate in​ the competition

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After clicking 'Participate Now' it takes to the contest details page. There are three ways of participation, Script entry, photo entry and video entry.

Furthermore, they are directed to a form section to fill in the details and  choose between individual or group entry

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© 2025 by Shruti Ganu.

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