LAKME
MAKEUP PRO
About Lakme
Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever.
Having Shraddha Kapoor as the ambassador, it's one of the popular brands among teenagers and young adults for cosmetics in India.
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Main Idea
Cosmetics /makeup is one such commodity that can be easily bought online but buyers don't choose to go ahead, as they need to understand its application or look and feel of the same. So the thought was to make the process virtual and interactive.
Main Goal
The task was to make Lakme reach a new age digital audience and design a convenient application with the ability to buy Lakme cosmetics.​
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Problem
In the year 2016, there wasn't anyone convenient portal that offered all makeup products in one place. With Lakme, our aim was to make that market place available to our customers
MY ROLE
Research
User Flow
UX Design
UI Design
It is very easy to start using the application when you use Sign in or login via Google or Facebook accounts. the registration process takes less than a minute
Onboarding
WHAT'S INSIDE
Lakme Studio will help you keep in touch with the latest Trends with their tutorials
Main Nav
Screen open up and act as a mirror for your makeup experiments. There is also ready model, for convenience which is resting under the Switch mode action
Pro Stylist Looks
Pro stylist look page gives you a variety of templatized looks, which gets applied on the face/model as per selection
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Further, this page archives the product used after selection and withing the journey through the app and takes you to the e-commerce link for making the purchase.
